Month: June 2022

Sour Patch Kids taps Twitch streamers for flavor competition

Sour Patch Kids is returning to Twitch to promote its new not-so-sour fruit flavors — peach, watermelon, grape and strawberry — with the help of popular creators who are billed as “Rocket League MVPs.” Athena, GernaderJake, JonSandman and Rizzo will be featured in livestreams and limited-edition boxes of the candy, demonstrating how Twitch talent has risen to the type of brand ambassadorships formerly reserved for athletes, artists and celebrities. Their sponsored broadcasts will additionally amplify “rewards opportunities” for viewers, according to the press materials.