Digital Marketing
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An online presence is instrumental to building your brand and connecting with customers directly.
Digital Marketing
An online presence is instrumental to building your brand and connecting with customers directly.
Multichannel Marketing
Social Media Management
Social media management involves posting relevant content to social platforms such as Instagram, Facebook, TikTok, and Youtube and monitoring user engagement with posted content. It’s a cost-effective marketing strategy with few barriers to entry that can quickly reach your audience and connect with consumers.
Communicate - We start by creating an open dialogue with your team to better understand your brand’s need, wants, and goals. Ensuring that all is done so with the goal of achieving your desired outcome.
Research - For this step, we evaluate the market as a whole to identify your audience and competitors. We begin to strategize how to distinguish your brand while being consumer-centric.
Execute - Next, we implement our strategy by creating posts that align with your brand’s goals and leave a lasting impression on your audience. Engagement is key and our main focus.
Analyze - Lastly, we monitor performance, analyze views, engagement, likes, and compare them to other posts. We then continue to optimize our social strategy to maximize engagement.
Paid Digital Advertising (PPC)
This service ranges from Display ADs, Paid Social Media ADs, and Paid Search ADs. Pay-per-click is a marketing model in which you only pay when the user clicks on one of your online ADs. There are multiple types of PPC, and with thorough testing we will find the most efficient ADs for the best engagement.
Display Advertising - We create display campaigns with custom creatives in order to build brand awareness and drive more traffic to your website. This can be an effective tool especially if your website has been built out by our team to convert visitors into customers.
Paid Social Media - Social Media ADs drive business goals such as awareness and revenue but they also need to connect to your audience through engaging creatives and target messaging. Our team creates these custom ADs for LinkedIn, Facebook, Instagram, and other platforms to reach your audience effectively.
Paid Search Ads - With paid search ADs your AD will appear on a search engine results page, such as Google when a user searches a related query. This strategy is cost-effective, you’ll see fast results, and highly trackable.
Online Reputation Management
It’s important to put your best digital foot forward. The information online about your business contributes to your online reputation, every review, comment, or social mention good or bad. When the bad arises we work to get ahead of it before your reputation takes a hit, alongside with making sure all the positive is highly visible to your audience. Brand identity and perception is everything, which is why we offer a number of reputation management services covering key areas where your audience will be looking.
- Google, Bing, and Yahoo.
- Online Reviews (Yelp, Google, and others)
Strategy - At Summit Marketing, our ORM strategy revolves around SEO knowledge. Each project starts with audit of all your online profiles in order to identify any SEO improvements that will move your content up in the search results. We know that your online reputation isn’t limited to better search results, which is why we also proactively monitor any negative reviews from other marketing channels.
Email Marketing
Email Marketing is a valuable marketing strategy that allows you to guide leads effectively. The emails we will send will help you build a rapport with your audience, keep them up to date with your offerings, and invite them to a transaction. While there are platforms available to help you do it yourself, successful campaigns require experience and aggressive testing. Enlisting Summit Marketing can help you increase open rates, click-through rates, engagement, and conversions. Our process can be displayed in three simple steps.
Consultation - Our teams meet to discuss goals and desired results from the email campaigns. If templates and campaigns are already in use, we will review all information including design, call to action, and subject line in order to improve these metrics, if not we will create a custom email roadmap based on your desired outcomes.
Data & Testing - We’ll do extensive research on email marketing in your industry, and begin creating custom email templates that will be put through A/B testing for every metric of the email, ensuring the most effective email is sent based off your goals.
Monitor & Optimize - A successful email marketing campaign will need continuous monitoring, evaluation and optimization. Monitoring and optimizing aspects such as segmentation, lists, targeting, and performance.
