As a business owner, your focus should be on developing strategies that help your company add value to the customers’ lives. And it should all begin from the time customers come in contact with your company for the first time — visiting your landing page. Are you looking to generate more ROI and increase PPC campaign performance? We suggest you stay with us till the end as we share some of the most practical tips businesses can use to create effective landing pages in 2023. Implement these landing page optimization tips to achieve higher conversion rates. Let’s get started, shall we?

1. Achieve Consistency Between ADs And Landing Pages

The messaging between the ads and landing pages shouldn’t have a disconnect as it can cause customers to lose interest. Indeed, this might seem like a no-brainer. But we have seen advertisers creating landing pages that don’t deliver on the promises made on the ads. Visual continuity is a must if you want customers to feel connected with your brand throughout the buyer journey. So, make sure your messaging is consistent on the ads and the landing pages. This is a perfect start to developing a consistent and relevant buyer experience for potential customers.

2. Run A/B Tests For Significant Gains In Conversions

The “set it and forget it” mindset doesn’t work with digital marketing, especially when it comes to conversion rate optimization. Since landing page optimization is a huge aspect of CRO, we suggest you adopt the “test and learn” mindset by conducting A/B tests and heatmap analysis. Which landing page elements should you test? Here is a list of elements that you can run A/B tests on —

• Headline
• Audience targeting
• Visuals
• Language
• Value proposition
• Design
• Social proof
• Call-to-Action

The idea is to find the best combination that brings in the most conversions. Testing and experimentation take time, but they can have a major impact on your online marketing campaign.

3. Create More Mobile-Friendly Landing Pages

An online marketing campaign works when it compels customers to buy something right now. One of the most effective ways to achieve that is by optimizing the ads and landing pages for mobile devices. This is a key landing page optimization tip as a wide majority of your target audience will interact with your landing pages through a smartphone, tablet, or laptop. In other words, your landing page should make it easier for users to convert on the fly. So, make sure you preview the ads, landing pages, opt-in forms, and other elements of the campaign on a mobile device before putting them live.

4. Create Compelling Call-To-Action Copy

Landing pages work when they have compelling call-to-action copy placed strategically throughout. Simple CTAs like “Submit, “Contact Us,” “Buy Now,” etc. don’t really push customers to take action. Develop killer CTAs like “Let’s do it!” and “Grow traffic now!” as these include words that create a sense of urgency. Instead of using cold and distant copies, you should go for conversion-oriented CTAs that are lively, fun, and user-friendly. Moreover, we suggest you run A/B tests to place the CTAs strategically and attract more attention.

5. Add More Power Words For Impact

How can you make a marketing message more compelling and almost irresistible? Add more power words. The key to creating persuasive landing page copy is choosing certain words and phrases that trigger conversion-friendly emotions. The idea is to make the copy sound like the voice of the customers and structure it in a way that makes the campaign more appealing to them. Here are some of the power words we recommend you add to your landing page copy —

• Proven
• Certified
• Protected
• Again
• Guaranteed
• No risk
• Bonus
• Earn
• Prize
• Free
• Gift
• Exclusive
• Limited edition
• Secret
• Once in a lifetime

However, you don’t want to overdo it. Add the power words without jeopardizing the overall flow of the landing page. More importantly, choose the power words carefully and place them where they make the most impact.

6. Include Engaging, Entertaining and Informative Videos

Do you want to reinforce your marketing message? Create and add videos to your landing pages. Videos are extremely powerful as they help convey complex, complicated messages in the most visually appealing way — making it easier for users to understand and act upon. However, the videos should be able to engage and entertain the users. Only then will you be able to retain engagement and move the audience to the informative part of the video.

7. Ensure Simple Navigation

Indeed, you’d want to add attractive and functional elements to a landing page that facilitate conversions. But, the elements shouldn’t compromise the landing page’s simplicity. After all, you want the visitors to focus on the things that matter the most. Therefore, we suggest you keep the landing page’s navigation simple. Make sure the important content is always placed above the fold. The most useful information should be delivered first, followed by other elements. The idea is to eliminate everything that doesn’t help customers make better decisions or hinder their user experience.

8. Share Customer Testimonials To Gain Trust

Word-of-mouth is the most effective form of marketing. Leverage it by adding customer testimonials to your landing pages. Social proof can help build customer confidence if you add reviews and testimonials that show how the product/service can solve customers’ problems.

Get Professional Help And Save Money!

Indeed, you will need to prepare high-quality and highly compelling PPC ads to lead potential customers to your landing pages. But it will turn out to be an exercise in futility if you don’t back the ads with a purposeful landing page. More importantly, the landing page optimization strategies will generate more value for your business if you let a professional execute them for you. Connect with us as we help businesses optimize their landing pages to generate higher ROI and conversion rates. Did you find this post helpful? Let us know in the comments. Also, don’t forget to check out other informative posts on the blog!