Building a Brand From the Ground Up
Starting a new company can be daunting, so many decisions need to made, thankfully you don’t have to do it alone. Don Doggy Raw Dog Food started as a product for a handful of customers, with ambitions to grow. They trusted us to build out their online presence and develop their brand. We teamed up with them to turn their product into an established company with an identity.
A Healthier Product For Man's Best Friend
The founder of Don Doggy Raw Dog Food, Sam Softa, is a animal caregiver, an animal breeder, a biologist and exercise physiologist that has dedicated his life to researching the history and physiology of animals. Sam identified a problem in the dog food industry, the kibble most people feed their dogs, isn’t as healthy as advertised. Which is why he developed a recipe that helped increase longevity for his animals and enhance their overall health. At first he would sell his product to customers who purchased one of his purebred dobermans, but eventually realized he had a great product that needed to be shared with the world. He created Don Doggy, and looked for a team to help him grow his business.
Busy as a Bee
Sam knew he had a first class product, and was excited to start the journey of sharing this product. There was only one problem, time. With multiple businesses already taking up the majority of his time, working with the animals he loves and getting them into a great home, Sam realized he needed a team to help him build out his vision.
When Sam called us and told us about his product and vision we jumped at the opportunity to work with him. In the initial meeting with Sam he explained his goals and how we could help, we got to work right away starting with the development of his brand.
Solutions we provided:
- Create and design branding features such as logo, color scheme, labels, and box packaging.
- Build out an user friendly website in order to deliver and track orders.
- Produce an operations and logistics plan in order to track and deliver products on time.
- Research competitors and industry in order to produce competitive prices for the product lineup.
- Design a marketing plan to increase brand awareness and build an online presence.
- Created and managed social media accounts.
In order to complete these solutions, we consulted with Sam regarding all aspects, and together we were able to turn his idea into a brand.
“Summit Marketing has been one of the best partners I have had the opportunity to work with. They are engaging, transparent, and work towards my company goals. The results speak for themselves.”