Case Study
Project Name:
New Client Generation Compaign
Client Name:
APEX Commercial Buildings Services
◙ Objective
Increase the total number of new, recurring, monthly client contracts and improve the companys visibility online, including strengthening social media presence.
Increase New, Recurring,
Monthly Client Contracts
APEX Building Maintenance is a commercial cleaning company that has been serving the South Florida market for aver 25 years. They offer office, hospital, learning institution, retail. and post-construction cleaning services. They had a primary goal to increase the total number of new, recurring, monthly contracts to help replenish revenue that had been lost during the post-COVID era. Their secondary goal was to improve their online presence through social media.
THE RESULTS SPEAKS FOR THEMSELVES
- 501 E. Las Olas Blvd
- Suite 316
- Fort Lauderdale, FL 33301
“
We Measure Success With New Leads Not Online Impressions. „
OUR APPROACH
◙ Developed PPC Strategy
We designed a PPC campaign that would strategically target office building owners, property managers, and independent small-medium business owners.
◙ Track Customer Behavior
A tracking and follow-up system was created to identify consumer behavior and the performance of each individual marketing medium being used in the overall campaign.
◙ Social Media
A Meta advertising campaign was designed to target our specific demographic and a consistent social media presence was implemented to support the Meta advertising campaign.
◙ Direct Mail Campaign
A direct mail campaign was developed to target commercial properties within a 50 mile radius of Apex's headquarters. A new customer promotion was developed to help create urgency and increase response rates.
THE RESULTS
425%
Increase in revenue from
new long-term contracts
2X
Doubled the total number
of clients
7X
Return on investment
in the first 12 months
42%
Closing ratio on all new
leads from campaign
Learn How We Can Increase Your Lead Volume
- 501 E. Las Olas Blvd
- Suite 316
- Fort Lauderdale, FL 33301
CONCLUSION
By creating a marketing campaign which helped Apex stand out as the leader in their community and it's surrounding areas, we were able to obtain a significant number of walk-thrus and quote requests from small-medium size businesses ranging from 2,500 sq ft to 175,000 sq ft. This resulted in the largest increase in revenue and profits the company has experienced in over a decade.
You Need New Leads To Make Sales & Lead Generation Is What We Do Best!